ch. 1 — Business Consulting
Lunch Dealzz
A virtual lunch brand cooked in another brand's kitchens: full meal deals on Bolt, Wolt and Tazz, from 4 locations in Bucharest.
Own productHoReCa2025
result:
- 4 locations in Bucharest
- 1.5 years live on the platforms
- 500–1000 orders
from the brandbook
from the campaigns
the problem
A kitchen that does well in the evening has dead hours at lunch. A second brand, built only for delivery, uses the same team and the same stock, with no extra rent.
what we did
- Concept, name and brandbook: a three-colour logo, typography, tone, rules for social and banners
- Lunch menus costed per channel: soup + main + dessert, at a deal price
- Product photography and creatives for Bolt, Wolt and Tazz
- Launch in 4 kitchens: Basarab, Piața Muncii, Militari, Mihai Bravu
- Weekly reports per location and menu adjustments