ch. 3 — Marketing & Growth
Delivery marketing
Three years of marketing on Glovo, Bolt Food, Wolt and Tazz for 30 clients in Bucharest. One of them, with 8 restaurants, grew from 80k to 850k RON a month.
ClientHoReCa2025
result:
- 80k → 850k RON / month for one client with 8 restaurants
- 30 clients in Bucharest
- 3 years of delivery marketing
the problem
On delivery platforms, a good restaurant can sit on page five. The wrong photo, the wrong price or the wrong promotion and the orders don't come, however good the food is.
what we did
- Menus rebuilt on each platform: names, descriptions, order, per-channel prices
- Product photography that sells on a phone screen
- Promotions and campaigns planned around the platforms' calendars
- A weekly report on orders, not likes, and adjustments based on it
- A delivery marketing workshop held together with Glovo