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About ZED-ZEN

What is ZED-ZEN?

ZED-ZEN is a Bucharest agency that does business consulting, branding, websites, delivery platform marketing, apps and AI automation. We work in two areas: hospitality, meaning restaurants, cafés and delivery, and general projects for other industries. We also build our own products, the biggest being HoReCaOS.

Who is behind ZED-ZEN?

ZED-ZEN is a brand of FORTITUDO VINCIT SRL, tax ID 43990858, trade register number J2021000522266. The founder and CEO is Alex Mantello, who has over 10 years in hospitality, has owned two cafés and has organized 150+ events in 7 cities.

Where is ZED-ZEN based?

We are in Bucharest, Romania. We also work with clients outside the city and outside the country: for Graziano’s Pizza Ape in Kaiserslautern, Germany, we built a website, bookings, an ordering kiosk and a kitchen display, and Visit Ardeal and Bilbor Offroad Fest are projects from Transylvania.

How do you work with a new client?

We start from the problem, not the service. Our site is organized as a notebook in five chapters: I have an idea, nobody sees me, they see me but don't buy, I've grown and can't keep up, I want it to run itself. We work out which chapter you are in, suggest what makes sense and send you a concrete quote.

How do I contact you?

Email us at [email protected] or call +40 757 314 021. You can also use the form on zed-zen.com. Tell us briefly what you have, what isn't working and what you would like to change, and we will come back with questions or a quote.

Which languages do you work in?

We work in Romanian and English, and our own site is in both. We have also delivered projects in other languages: the Graziano’s Pizza Ape site is in German, and Spitale transparente is in Romanian, English and Hungarian.

Prices and quotes

How much does a website cost?

Websites and web apps start from 1,500 RON. There are three packages: from 1,500 RON for a showcase site with a digital menu, from 2,200 RON for online ordering with cart, checkout and payments, and from 3,000 RON for a platform with multiple roles and integrations. Delivery takes 1–2 weeks.

How much does a logo or brandbook cost?

Branding starts from 500 RON for a logo and essential kit: logo variants, palette, typography, icons and social media assets. A full brandbook starts from 1,000 RON, and the brand plus campaign visuals, posters and a press kit from 1,500 RON.

How much does an automation or AI agent cost?

Simple automations, meaning a single flow such as a bot, a scraper or a report, start from 800 RON, including setup, testing and documentation. An AI agent grounded in your business data, on WhatsApp or the web, starts from 1,500 RON. Complex integrations across several systems are quoted on request.

How much does a mobile app cost?

Mobile apps for iOS and Android start from 1,500 RON for a menu, locations, accounts and store publishing. With offers and push notifications they start from 2,200 RON, and a full loyalty ecosystem with QR redemption from 3,000 RON. Describe what the app needs to do and who will use it, and we will send you a concrete quote.

How much does HoReCaOS cost?

HoReCaOS is a subscription from €5 a month. You pay for the modules you switch on, so you can start with just one and add more when you need them. Current prices and bundles are on horecaos.org.

How do I get a quote?

Email [email protected] or call +40 757 314 021 and tell us what you need. The quote is free and concrete: what we will do, what you get and what it costs. Prices on the site are indicative, and for projects that don't fit a package we set the price once we understand what needs building.

Hospitality: restaurants and delivery

What is HoReCaOS?

HoReCaOS is the restaurant operating system built by ZED-ZEN: POS, stock, goods receipts, per-channel recipes, food cost from e-Factura, a staff portal with time clock and shifts, fiscal printing through a local bridge and a marketplace of 65 modules. The idea is simple: one platform instead of six apps. Details at horecaos.org.

What happened to Pulse, Radio and the other ZED-ZEN apps?

They became HoReCaOS modules. Pulse for NFC and QR reviews, Radio for in-store music, the B2B shop and Social, formerly PostCycle, used to be separate apps. Now you switch them on from the same account, on the same data.

Do you do marketing on Glovo, Bolt Food, Wolt and Tazz?

Yes. Over three years we have done delivery marketing for 30 clients in Bucharest: menus rebuilt on each platform, product photography, planned promotions and weekly order reports. We also ran a delivery marketing workshop together with Glovo.

What results has delivery marketing produced?

The biggest result came from a client with 8 restaurants, who grew from 80,000 to 850,000 lei a month. That is one client's result, not everyone's. We don't guarantee numbers, because every restaurant starts from a different place.

Do you build mobile apps for restaurants?

Yes. The Ciorbe și Plăcinte app for iOS and Android has a QR points loyalty card, a deal of the day, offers, the menu, a nutrition calculator and a game. We handled the whole process: DUNS, the company's developer accounts, design, development, review and publishing on Google Play and the App Store.

What is a virtual brand, and have you tested one?

A virtual brand exists only on delivery platforms and is cooked in an existing restaurant's kitchen. Lunch Dealzz, our own lunch brand, ran for about a year and a half in 4 Bucharest locations on Bolt, Wolt and Tazz, with 500 to 1,000 orders.

How can I post the daily menu without wasting the morning?

For our client Meniul Zilei we built a system where the restaurant sends its menu over WhatsApp, and it is automatically turned into a branded image and published on Facebook and WhatsApp. The restaurant does not have to learn a new app. Details at meniulzilei.eu.

Process, hosting and maintenance

How long does a project take?

We deliver websites and simple web apps in 1–2 weeks, because we start from an architecture we have used before. For mobile apps, large platforms or complex integrations, we set the timeline in the quote once we know what needs building. Publishing on the App Store and Google Play also depends on Apple's and Google's review.

Where are projects hosted?

On our own infrastructure: a dedicated Hetzner server, Coolify for deployments, where 28 apps run, self-hosted Supabase with 16 databases and daily backups, and Cloudflare in front. That way you don't pay a separate hosting platform for every project, and you have one point of contact.

Who owns the code and the brand after the project?

Rights to the code, design and brand files are set out clearly in the contract before we start. For branding you receive the files in your chosen package: logo variants, palette, typography and, where included, the brandbook PDF. If you have a specific ownership requirement, tell us at the start.

Do you offer maintenance after launch?

Yes. Every project comes with a warranty period, and we offer optional maintenance plans from 100 RON a month covering hosting, monitoring, updates and small changes. You talk directly to the people who built your project, with no ticket queue.

Can I edit my site's content myself?

Yes, if the project has an admin panel, as the online ordering packages do. At Terasa Florilor the restaurant's team edits products, events, photos, coupons and users on its own. At Graziano’s Pizza Ape the team updates the menu and opening hours from the admin.

Which technologies do you use?

For the web we mainly use Next.js, for mobile Flutter, and for databases and authentication Supabase, which we host ourselves. We reuse the same architecture from project to project, which is why we can deliver quickly. We choose something else only when a project calls for it.

PostCycle

What is PostCycle?

PostCycle, at postcycle.ro, is a dashboard that brings AI and social media publishing together. In one place you get a calendar, AI generation and publishing to Facebook, Instagram, TikTok and LinkedIn. It works on its own, and inside HoReCaOS it is included as the Social module.

How much does PostCycle cost?

ZED-ZEN charges €5 a month for the dashboard. Separately, you pay the providers directly for the services you use: your AI keys with OpenAI or Gemini, and your Zernio account for publishing. We add nothing on top of their prices.

Why do I bring my own AI keys?

Because you pay for AI exactly as much as you use it, directly to OpenAI or Gemini, with no markup. The account stays yours, you see the usage yourself and you can stop it at any time. We only provide the dashboard that connects AI to publishing.

What is Zernio and why do I need an account?

Zernio is the service PostCycle uses to actually publish posts to social networks. The Zernio account is yours and you pay them directly. That way, the connections to your pages stay under your control, not ours.

Can I use PostCycle if I don't run a restaurant?

Yes. PostCycle is a social media dashboard that doesn't depend on your industry. For restaurants that use HoReCaOS, the same functionality is also available as the Social module, in the same account as the rest of their operations.

Let's write your chapter.

Tell us which chapter you're in
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