What do you get in a branding project?
The Logo & Kit package, from 500 RON, includes logo variants on light and dark backgrounds, a color palette, typography, app icons, favicons and social media avatars and covers. The Full Brandbook, from 1,000 RON, adds a PDF with usage rules and layouts, stationery, templates and print-ready specifications. Brand + Campaign, from 1,500 RON, adds posters, campaign visuals, a press kit and a social media template pack.
Which brandbooks have we made so far?
For HoReCaOS, our own product, we made a 40-page brandbook. For Armonia Academy, a music school in Bucharest, 55 pages, in partnership with DrimRod. For România Transparentă, 57 pages. We also built the identity for Bilbor Offroad Fest, a 4x4 festival, the Visit Ardeal brandbook and the brandbook for Lunch Dealzz, our own virtual lunch brand. You can see pages from them in our portfolio.
From brand to website without changing teams
A brandbook that sits in a PDF helps nobody. With us, the same team carries the identity into the website, app, menu or campaigns. For Armonia Academy we made the brandbook and then the website with courses and online sign-ups. For Visit Ardeal, the brandbook and then moving the site onto our infrastructure. For Bilbor Offroad Fest, the identity, poster, press kit and a website with registrations.
Branding for restaurants and virtual brands
In hospitality, a brand has to work in a very small space: the icon on Glovo or Wolt, the in-app banner, the product photo. For Lunch Dealzz we designed a three-color logo, typography, tone of voice and rules for social posts and banners made for delivery platforms. If you are opening a restaurant or a delivery-only brand, we start from where customers will actually see you.
Frequently asked questions
How much does a logo cost in Bucharest?
At ZED-ZEN, branding starts from 500 RON: the Logo & Kit package includes logo variants, a color palette, typography, icons, favicons and social media assets. A full brandbook starts from 1,000 RON, and the brand with a launch campaign from 1,500 RON.
What is a brandbook and why do I need one?
A brandbook is your brand's manual: how to use the logo, which colors and fonts you have, what a poster or a post looks like. With it, anyone working for you, from the print shop to the next designer, gets things right without asking you every time.
Do you only work with restaurants?
No. Hospitality is what we know best, but we have also branded a music school, Armonia Academy, a tourism business, Visit Ardeal, a festival, Bilbor Offroad Fest, and a civic project, România Transparentă.
Do you also build the website after the branding?
Yes, and it is the simplest path. Websites start from 1,500 RON and are delivered in 1–2 weeks. The same team that made the identity applies it to the site, so the brand does not get lost between two suppliers.
Who is DrimRod?
DrimRod is the partner we worked with on Armonia Academy, a 55-page brandbook and website, and on the Figma design for Momentis Gold. On every project we say clearly who did what.
